On 5 September 2014, Plovdiv was selected as Bulgarian host of European Capital of Culture in 2019. For 2019 the City Under the Hills is planning a number of concerts, including “Balkan Music in Plovdiv”. The city will host the Plovdiv Biennale and a number of international forums, such as a meeting of collectors from Europe, a summer art school, dance projects, etc.

The Plovdiv region is located in Central South Bulgaria and covers the Upper Thracian Plain, parts of the Rhodopes, Sredna Gora and Stara Planina Mountains.

The region was settled by the Thracians before the Romans settled in these territories. Subsequently, it became part of Bulgaria, but after the Liberation from the Ottoman Empire part of the territory remained within Eastern Rumelia, which in 1885 unites with the Principality of Bulgaria. In and around Plovdiv, the oldest populated city in Europe, there are hundreds of cultural, archaeological and historical landmarks left by the peoples living here.